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Business Development Manager

Mississauga, ON
Jul 22, 2022

Lakeside Process Controls Ltd. (‘Lakeside’) is recognized as a market leader, providing complete automation solutions to a wide range of industries. Our capabilities in process management and industrial automation enable us to solve our customers’ process automation challenges, keeping their operations running safer.
Our solutions range from devices that measure and relay diverse physical and chemical conditions, devices that control flow of materials, networks that transmit event-related information, to process control systems that collect information and trigger necessary actions to ensure continued operations.
Lakeside’s success is due to its exceptional people. Our skills and passion for our work is the key to our strong business results. Our commitment to a culture of integrity, teamwork and collaboration is what drives our continued and sustainable growth.
We seek individuals who are engaged, capable and committed to continuous improvement.
If this sounds like you, apply today and discover your potential with Lakeside!

What you will be doing as a Business Development Manager:
Your responsibilities may include, but are not limited to:

  • Developing and maintaining relationships with management personnel of major customers and other personnel in various functional departments, such as: engineering, purchasing, maintenance, production, and expediting
  • Developing and implementing strategies at key accounts to promote partnering. Taking full responsibility for management of designated accounts, including recommendations for both short- and long-term strategies (i.e. Account Plans)
  • Determining sales call frequency for all assigned customers and make personal sales calls
  • Training customer personnel in the use of and advantages inherent in products, services and solutions offered by Lakeside
  • Promoting all new products and product improvements
  • Making recommendations to customers as to which products to use on specific applications. This includes optimum balance between product technical details, cost and customer process requirements
  • Developing Differentiation and Value Selling Skills
  • Developing Quantified Business Results for major customers
  • Discussing and developing strategies with Sales Manager for all competitive bids
  • Provide direction to inside sales staff with respect to structure and content of quotations
  • Gaining and maintaining detailed knowledge of competitors’ offerings and sales organizations
  • Keeping abreast of and advising competitive market information such as new products, pricing strategies and market directions
  • Entertaining key customer personnel to strengthen relationships
  • Providing a leadership role, internally and externally
  • Promoting a team approach within Lakeside
  • Providing a premier level of customer service
  • Handling all customer complaints immediately
  • Responding immediately to warranty claims and making recommendations for resolution
  • Assisting the Finance team in the collection of overdue accounts
  • Preparing a yearly forecast of sales volume for assigned territory and making recommendations for increasing sales and profit
  • Participating in trade shows
Knowledge and skills required for the role:
  • University degree in Mechanical, Chemical, Electrical or Industrial Engineering
  • Minimum of 2 years experience in an outside sales related role with proven account management success
  • Minimum of 2 years experience in technical sales with an understanding of process control equipment
  • Knowledge of process control and instrumentation products
  • Knowledge of Valves and Actuation preferred
  • Must be customer oriented
  • Must have knowledge of account management concepts
  • Strategic thinking ability
  • Thoroughness
  • Results oriented
  • Excellent written and oral communication skills
  • Personal credibility

What we give YOU!
  • Flexible working schedules, including hybrid remote work programs
  • A competitive compensation package, with RRSP-matching
  • Comprehensive benefits coverage (medical, dental, vision, EAP & on-demand virtual health care)
  • A culture that promotes healthy work-life balance with above-market paid time off
  • Challenging work and direct exposure to key industries in the Canadian market
  • A structured training and development program and opportunities for continuous learning
  • Opportunity to participate in an award-winning Wellness Program!

Lakeside Process Controls Ltd. is committed to employment equity and welcomes diversity.  We believe strongly in celebrating the different perspectives and experiences that come along with having a diverse network of employees, and encourage applications from all qualified individuals, including: persons with disabilities, Indigenous persons, women, and members of visible minorities.
If you require accommodations to complete an application, please contact Human Resources at and we will work with you to meet your accommodation needs.